As an online coach, your website is your virtual storefront. It’s where potential clients go to learn about your coaching services, get to know you as a coach, and ultimately decide whether to work with you. But if you’re new to building a website, it can be daunting to know where to start. In this article, we’ll guide you through the process of building your first coaching website in five easy steps.
Step 1: Choose a website builder platform The first step in building your coaching website is to choose a website builder platform. There are many options out there, but we recommend Wix, WordPress, or Squarespace. These platforms offer a range of templates specifically designed for coaching websites, making it easy to create a professional-looking site without any design or coding skills. To get started, simply browse the templates on each platform, and choose the one that best fits your coaching style and brand. Check the templates and come back here later :
WordPress templates: https://wordpress.org/themes/search/coaching/
Squarespace Templates https://squarespace.com/templates/parcourir/sujet/services-professionnels
Step 2: Define your coaching niche and target audience Before you start designing your website, it’s important to define your coaching niche and target audience. A niche is the specific area of coaching you specialize in, while your target audience is the group of people who are most likely to benefit from your coaching services. Defining your niche and target audience will help you create a website that speaks directly to your ideal clients and sets you apart from other coaches. To define your niche and target audience, ask yourself these questions:
- What are my coaching skills and expertise?
- What problems do my coaching services solve?
- Who is my ideal client (age, gender, occupation, location, interests, etc.)?
- What are my ideal client’s pain points and goals?
Step 3: Create your coaching website’s content and design Once you’ve chosen a platform and defined your niche and target audience, it’s time to create your website’s content and design. A coaching website should include the following pages:
- Home: A brief introduction to your coaching services and what makes you unique
- About: A more detailed description of your coaching background, skills, and values
- Services: A list of your coaching packages and pricing
- Testimonials: Reviews from satisfied clients
- Contact: A way for potential clients to get in touch with you
When creating your website’s content, keep in mind that you want to highlight the benefits of your coaching services, not just the features. For example, instead of simply listing the topics you cover in your coaching sessions, explain how your coaching can help your clients achieve their goals and overcome their challenges. When designing your website, aim for a clean and consistent layout, and use high-quality images that reflect your coaching style and brand.
Step 4: Set up Atlas11 for 1:1 video calls and group livestream events Atlas11 is a powerful platform that allows you to conduct 1:1 video calls and group livestream events with your clients. It also handles billing for attendees, making it a one-stop solution for billable video calls and events. To get started with Atlas11, simply create a profile and set up your billing information. Then, you can schedule coaching sessions or events, and invite your clients to join you on Atlas11. You can even record your sessions or events for future reference.
Step 5: Launch your coaching website and promote your services Once you’ve created your coaching website and set up your Atlas11 account, it’s time to launch your website and start promoting your coaching services. Before you launch, make sure to test your website for functionality and optimize it for search engines. You can also consider offering a freebie, such as a mini coaching session or e-book, to entice potential clients to sign up for your coaching services. To promote your coaching services, use social media to connect with your target audience, collaborate with other coaches or bloggers in your niche, and consider paid advertising options, such as Google Ads or Facebook Ads.
By following these five easy steps, you can create a professional coaching website that showcases your coaching services and attracts your ideal clients. Remember to keep your niche and target audience in mind when creating your website’s content and design, and leverage the power of platforms like Atlas11 to offer seamless coaching services to your clients. Good luck with building your coaching website, and happy coaching!